10月23日,据24直播网报道,皇家马德里足球俱乐部宣布,与Mahou San Miguel的赞助协议将延长至2033年。
Established as a fully Spanish beverage and service provider, Mahou San Miguel stands as the pinnacle of the nation's beer sector. The partnership between the company and Real Madrid was forged in the 1940s, and now, Mahou Cinco Estrellas and Solán de Cabras are poised to continue their role as the club's official sponsors. Furthermore, the collaboration is broadening with the inclusion of the Vamos by Mahou brand.
这项合作协议的赞助期限将拓展至八年,涉及皇家马德里男子足球队、女子足球队以及篮球队的顶级阵容。
从2024年度开始,位于伯纳乌体育场的Plaza Mahou标志着历史性的突破,成为西班牙境内首个设立于足球比赛场馆内的啤酒酿造基地。
One of the significant updates to the agreement involves the integration of Vamos by Mahou, a non-alcoholic malt beverage line that was exclusively launched for the Egyptian market at the beginning of the year. This inclusion is poised to energize the sponsorship across various nations in the Middle East and Africa.
自20世纪40年代起,Mahou与皇家马德里之间的联系便已建立,那时该公司负责管理圣地亚哥·伯纳乌球场的酒吧业务。随着时光的推移,至80年代,这种联系演变为一种品牌形象及广告合作,共同见证了俱乐部历史上诸多关键时刻。